Searching for information over the internet has become an essential act for almost every individual in the world. Students get help for their paper works through the internet. Mothers all around the world have the privilege of browsing the internet for delicious recipes. You just have to type in your query, click ”search,” and there you have it: hundreds of results that is related one way or another to the thing you are searching.
Searching for something in the internet seems very easy. However, the technicalities of search engines, web pages, and posts are very complex and strict. One way for the search engines to catch the keywords in a web page is to make sure that the articles are search engine optimized (or SEO). This way, the search engine could easily build an index of quality articles that correspond to your query. The search engine ranks the web pages through scanning the content. It makes sure if the article has appropriate use of keywords, useful information, and original content. A high quality article is considered an original SEO post because it can be easily identified by search engines.
Posters of blogs and other types of web sites need to follow one strict rule in publishing their content. They have to upload an original SEO post for each article. Not only does it guarantee the quality of the article, but it also generates traffic hits for the web page. This way, the web site owner earns money through the researcher’s visit.
If you have a blog or a web site that provides information on your products and many other things, you have to make sure that you do not post duplicate content. It gives search engines difficulty while establishing an index of web pages related to a keyword.
Before you proceed, you must first know what duplicate content is. They are content that pops up in many places of the internet. Unlike an original SEO post that is unique, a duplicate content is information that is repeatedly posted throughout the internet.
Because of the repetitive nature of duplicate contents, search engines need to have a more strict filtering operation. This is due to the fact that search engines have a hard time distinguishing what versions to include in the results page. The result of posting a content that has been written about before is that the tendency of search engines is to ignore it or exclude it from the list. Therefore, search engines choose to include the original version of the content so that the researcher will experience a more relevant and useful result.
In order to avoid duplicate content and have your material included in the list of results, you should do the following measures:
- Disable sessions IDs in your URL.
- Use a print style sheet instead of printer friendly pages.
- Make sure that your website’s order of parameters is always the same. You can do this by building a script that allows such actions.
- Decide if you want to your website to be a WWW or a non-WWW site.
There are instances in which websites cannot avoid placing duplicate content. In this scenario, the best remedy is to place a link to the original content.
In the end, it is always better to publish an original SEO post. It guarantees that your efforts do not go to waste and it gives your website a high rank in the index built by search engines. Because of this, your website will earn high traffic hits, letting you earn more money. This leads you to become more fulfilled and feel more successful because you know that your website publishes high quality and unique articles that are optimized for search engines.